Abstract
This thesis is about Moldax, a Portuguese plastics manufacturing company that somewhere along its way felt the need to change. Moldax was born in 1993 and soon revealed the will to be the best in the market by being, for instance, a pioneer regarding the implementation of a quality system. But it is known that technology evolves at an unbelievably fast pace, and with it markets, employees, clients, shareholders…! To face these changes, companies need to be upto date – they must have state-of-the-art technology, machines, infrastructures, and their strategy must be aligned with their mission. What should companies do when the market starts to change?
International competitors (such as Chinese companies) started to enter the market and offering better prices. At the same time, clients were becoming more demanding. Due to these factors, the company was forced to seek a different strategy, and this could be based on differentiation and servitization. This will be the focus of this thesis.
The structure of this thesis is divided into three parts: Case Study, Literature Review and Teaching Note.
| Date of Award | 15 May 2017 |
|---|---|
| Original language | English |
| Awarding Institution |
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| Supervisor | Nuno Magalhães Guedes (Supervisor) |
Designation
- Mestrado em Gestão e Administração de Empresas