Monitoring feasibility studies
: improvement of BI tools

  • Joana Filipa Gomes Areosa (Student)

Student thesis: Master's Thesis

Abstract

At the beginning of the 21st century, the term Business Intelligence became a buzzword in the management world. Its importance has grown with the so-called Big Data, which arises from a digital world, implying, at the very least, the need to find patterns in the data and infer predictions. In a massive competitive period like today, information is one of the main sources of competitive advantage, turning the directors' focus to this discipline. BI is a technology-driven process that analyses data in order to transform it into useful insight (information) for decision-making. Although the literature about this subject is still reduced, its growing relevance in business is raising learning opportunities, which inherently stimulates interest in this matter for further research. This dissertation shows the restructuring of a report in Power BI of Polisport Plásticos, which objective was to improve the report in terms of data processing and data visualization. The methodology adopted was Action-Research structured in three designated cycles: Understand Data System Structure, Prepare Data and Report Design. The main findings of this research conclude that using other tools associated with Power BI, understanding that data preparation and report design are phases that depend on each other, and that a good DW structure are fundamental for the report’s efficiency.
Date of Award12 Jul 2022
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorAntónio Andrade (Supervisor)

Keywords

  • Business intelligence
  • Power BI
  • Dashboard
  • Data visualization

Designation

  • Mestrado em Gestão

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