Motivação em empresas familiares
: existe motivação em empresas familiares? : case-study Maria Papoila

  • Maria João Fernandes Cardador (Student)

Student thesis: Master's Thesis


When the world is facing one the large and long economic crisis, small and big companies are suffering with the loss of consumer power. Business man and women are facing big challenges to maintain success, and many times it is up to the leader to figure out how to keep the business not only afloat but successful. Facing harder challenges, good leaders are set apart from bad: man and women with a capability to teach, motivate their partners towards a common goal are call upon to ensure business profitability. Leaders have to respond to the necessity of lowering prices yet maintaining quality services while keeping up with the technological solutions offered, and not neglecting the value of their associates. A change is being seen in the way business are led, where open lines of communications between leaders and associates are essential to the success of the company. In small and so called family businesses, the proximity of leader and associates is natural. But proximity is not always a sign of motivation, and it may represent more constraints in addressing work problems with the leader. The development of human capital is essential to the success of the company.
Date of Award14 Jan 2014
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorFernando Ilharco (Supervisor)


  • Culture
  • Communication
  • Motivation and communication
  • Leadership and change


  • Mestrado em Ciências da Comunicação

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