Multisided C2C second-hand fashion applications

: how will the fast fashion industry adapt?

Abstract

With climate change, our planet has been suffering dramatic changes and environmental crises. The fast fashion textile industry plays a significant role, being the third most polluting industry in the world. With this problem, sustainable trends around fashion have gained traction over the years. Supported greatly by these trends, the market for resale fashion has grown, rising 11times faster than traditional retail into 2025. The second-hand fashion market is forecasted tobe twice the size of the fast fashion one by 2030. Multisided C2C second-hand fashionapplications follow eCommerce and digital trends having advantages like an easy and userfriendly direct buy-sell online process, more agility and profitability for buyers and sellers, anda wide pool of products and therefore users.This dissertation concluded that multisided C2C second-hand fashion applications are a driverfor growth of the second-hand fashion market, as they will be the business model of the futurefor the market. Since the second-hand fashion market is becoming an important segment of thefashion industry, multisided C2C second-hand fashion applications positively impact thefashion industry in Western Europe growing its value. Furthermore, a scenario analysis showedthat the most likely scenario for the evolution of fast fashion, being multisided C2C secondhand fashion applications a prevalent part of the Western European fashion industry, would be maintaining their core business, while adopting brand’s used clothes retake programs where clients would sell back their items to brands gaining store credit or discounts.

Date of Award	1 Feb 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Peter V. Rajsingh (Supervisor)