Navigating the consumer electronics retail market in Portugal throughout the COVID-19 pandemic
: Worten’s strategic response : a strategy case study

  • Patrick Denis Mccollum (Student)

Student thesis: Master's Thesis

Abstract

Throughout 2020, the global pandemic of COVID-19 spread throughout the world and functioned as an exogenous shock that greatly impacted many levels of society. This case study outlines how the Portuguese consumer electronics retailer Worten navigated the complex business environment of the Portuguese consumer electronics market throughout the pandemic to increase their market share in Portugal, and briefly how they navigated the Spanish market. This is followed by four assignment questions that can be used to analyze the case study, as well with suggested answers. This master thesis can be viewed as a teaching vehicle that allows students to apply theoretical frameworks from the field of strategic management, namely PEST-analysis, dynamic capabilities, the resource-based view and core capabilities onto a real-world situation.
Date of Award30 Jun 2021
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorNuno Cardeal (Supervisor)

Keywords

  • Covid-19
  • Strategic change
  • PESTEL
  • Dynamic capabilities
  • Core capabilities
  • The resource-based view
  • Crisis

Designation

  • Mestrado em Gestão e Administração de Empresas

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