Non-fungible tokens and the event ticketing industry in Portugal

  • João Francisco Nunes Rosado (Student)

Student thesis: Master's Thesis


The event ticketing industry has various points of failure along its value chain, both in the primary market and in the secondary market. The emergence of Non-Fungible Tokens-has led to the search for new use cases that could create value for the industry. The objective of this dissertation is to understand the impact of NFTs on the event ticketing industry in Portugal, analyzing through scenario planning which are the different possible adoption scenarios given the different behaviors by industry stakeholders. The extant literature identifies general impacts of NFTs on the industry but does not specify factors influencing adoption, how it might be done, and specific impacts on the ticketing industry. With input from fourteen experts, it was possible to identify the most important aspects influencing adoption of NFTs in the industry. These include new sources of revenue, data collection and customer experience, and the way ticketing can become a tool that starts before the event and ends only after the event.
Date of Award7 Jul 2022
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorPeter V. Rajsingh (Supervisor)


  • NFTs
  • Event ticketing industry
  • Event organizers
  • Ticketing
  • Scenarios event ticketing
  • Primary market
  • Secondary market
  • Utility
  • Collectible


  • Mestrado em Gestão e Administração de Empresas

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