O contributo da comunicação interna na cultura geracional
: estudo de caso Siemens Portugal

  • Carolina Wimmer de Carvalho Perez da Cunha (Student)

Student thesis: Master's Thesis


Most organizations are constantly facing the challenge of adapting to changes on a global scale. The generations are one of the challenges that organizations must know how to manage, because they are today a reality that is not limited to the existence of only one or two generations, but a true generational coexistence. Organizations must guarantee a constant updating and concern with the different generations, guaranteeing a personalized follow-up, showing that they are concerned about being informed about the different characteristics of each generation. A great part of the success of people management depends on the effectiveness of internal communication, and it is through a good implementation that it is guaranteed that employees are motivated and have high levels of engagement. Faced with the existence of different generations, the way to communicate is multiplied as many times as the existing generations, being crucial that this reality is not understood as a problem, but rather as an opportunity for growth and organizational success. When considering Siemens Portugal's organizational culture, it implies considering the four different generations present in the organization, from Baby Boomers with a more diplomatic style of communication to the newcomers who are members of Generation Z that for them, communication only makes sense if complemented by technology. In this sense, internal communication and its contribution in the levels of employee engagement has been the target of study, because its effectiveness can lead to very positive organizational results. Thus, in order to know the levels of engagement of the different generations of employees, it was intended to study what impact internal communication has on this variable and how the different generations perceive its contribution. In this dissertation it was possible to conclude that all generations present at Siemens Portugalvalue the role of internal communication and that the good functioning of the same influence positively influences the levels of employee engagement.
Date of Award25 Feb 2021
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorNuno Goulart Brandão (Supervisor)


  • Generations
  • Internal communication
  • Engagement
  • Organizational culture


  • Mestrado em Ciências da Comunicação

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