O contributo da comunicação interna para o bem-estar dos colaboradores

: estudo de caso standard Bank Angola

Abstract

We live in an increasingly competitive and constantly evolving environment, wherepeople represent the main asset for organizations. For this reason, organizations need to give special attention to their employees, in particular their well-being. Internal communication strengthens the bidirectional interrelationships, facilitates well-being, ensures a greater appreciation of the human capital, and highlights humanization as a requirement in organizations.In this context, the concept of 􀂳well-being􀂴 associated with internal communication has been increasingly studied as it is a relevant differential for employee satisfaction and retention. Thus, in order to understand how communication can influence the well-being of each organization, this investigation aimed to identify the internal communicationfactors that can contribute to the development of the well-being of employees in a given organization.In order to carry out the study, a qualitative methodology was followed in theestablishment of exploratory data through document analysis and exploratory interviews with the decision-makers of Standard Bank Angola. Next, a quantitative methodology was used to establish primary data for this research, in the application of the survey instrument by questionnaire with employees of the organization under study.The investigation focused on this organization, in which the main results obtained in this investigation made it possible to identify six (6) key factors identified by the employees of the organization under study, namely: i) Working conditions; ii) Organizational integration; iii) a sense of purpose; iv) Relationship at work; v) Quality of media; vi) Personal feedback.

Date of Award	17 Mar 2022
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Goulart Brandão (Supervisor)