O crescimento de figuras públicas no ambiente digital após a exposição na televisão

Abstract

This essay analyzes how television exposure promotes the growth of public figures in the digital panorama, based on observations and practices experienced during the internship at SIC. Despite the development of new digital media, television continues to be a means of enormous power in the creation of public figures, providing greater visibility, recognition and reach. Despite this, the expansion of this visibility requires a safe and strategically thought-out transition to digital, where the way of communicating and interacting with the public is fundamental. The investigation understands that the connection between television and digital media is crucial to preserving the importance of these public figures, enabling them to adjust to changes in consumption and requirements of acquired followers. The report analyzes the challenges that public figures must overcome, such as the pressure of being active on social media and managing their personal brand in a rapidly competitive environment. Currently, in the digital world, the incorporation of strategies between television appearances and presentation on digital platforms is essential for the success of these celebrities.

Date of Award	19 Dec 2024
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Eduardo Cintra Torres (Supervisor)