O impacto da comunicação interna na cultura organizacional de uma grande empresa
: o caso do projeto "Portugal Connosco - receitas ao Balcão" nos CTT

  • Tiago Ferreira Rodrigues (Student)

Student thesis: Master's Thesis

Abstract

This research project represents the final phase of the second year of the Master's degree in communication sciences, variant Communication, Organization and Leadership Faculty of Humanities of the Catholic University. It is proposed in this research, to assess the impact of Internal communication in the Organisational Culture of a large company, through the case of internal communication project "Portugal Us - Revenues over the counter" in CTT. The research is based on an extensive theoretical basis rooted in referenced authors in the fields of Communication, Internal Communication and Organisational Culture. Based on all the studied theoretical field and, in an attempt to find an answer to the question under investigation, a quantitative methodology was used. It was then developed and implemented a questionnaire to forty-nine employees of the CTT stores. Following the guidelines published in the literature and depending on the data collected from the questionnaire, the working hypotheses were confirmed and we concluded that internal communication positively affects the organizational culture.
Date of Award16 Feb 2015
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorFernando Ilharco (Supervisor)

Keywords

  • Communication
  • Internal communication
  • Organizational culture

Designation

  • Mestrado em Ciências da Comunicação

Cite this

'