O impacto da comunicação interna na perceção da cultura organizacional em contexto de teletrabalho
: estudo de caso : RTP - Rádio e Televisão de Portugal

  • Vera Gomes Antunes (Student)

Student thesis: Master's Thesis

Abstract

The Covid-19 pandemic has profoundly changed the work dynamics around the world and the way organizations currently operate, now forced to adapt to this new normality, introducing a new way of working - remote work. Following this, internal communication started to gain more prominence, becoming a central theme within organizations, due to the way it proves to be an asset to their success. As these new challenges arise, the main task of internal communication is not only to create solutions and meet the needs of employees, strengthening their relationship of commitment, engagement, and sense of belonging to the organization, but also to act as a dispatcher of organizational values and culture, even at a distance. The main goal of this dissertation was to understand how organizational culture can be experienced amongst employees who were working from home during the beginning and the course of the Covid-19 pandemic, and how internal communication became a vehicle for it. With this in mind a case study was conducted at Rádio e Televisão de Portugal, validating the three research questions that were proposed, concluding that internal communication is understood by the organization's decision-makers as an indispensable pillar, taking on new roles for assuring quality and conveying core organizational culture values to all employees working from home.
Date of Award5 Dec 2022
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorNuno Goulart Brandão (Supervisor)

Keywords

  • Internal communication
  • Organizational culture
  • Work from home
  • Engagement
  • Rádio e Televisão de Portugal

Designation

  • Mestrado em Ciências da Comunicação

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