O impacto do digital para o desenvolvimento de um negócio
: caso de estudo da NICE KICKS

  • Leonor de Oliveira Rodrigues (Student)

Student thesis: Master's Thesis


Technological advances have forced the business fabric to reinvent it self and adapt to new tools and forms of management. Consumers are more obliged, enlightened and demanding with the brands (which also multiply and become adequate to quantify) who crave notoriety and recognition. The flow of information has intensified and electronic devices have become essential for people and multiply as ways of communicating with target audiences and Marketing becomes one of the strategic pillars for companies. Through this study, we intend to evaluate the impact of digital world on the strategy of the company KICKS and the impact of the Marketing Department in the middle of the Digital Age.
Date of Award4 May 2021
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorEmília Simão (Supervisor)


  • Marketing
  • Management
  • Technology
  • Strategy
  • Omnichannel
  • Retail


  • Mestrado em Comunicação Digital

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