O impacto do teletrabalho na cultura organizacional da Llorente y Cuenca Portugal

  • Maria Ribeiro de Penha Coutinho (Student)

Student thesis: Master's Thesis


The Organisational Culture, inseparable from the study of Internal Communication, is a timelesstheme and its scrutiny, over the years, aims to understand which variables change this culture withinorganisations and which are the direct and indirect impacts of positive and negative cultures onemployees. Issues such as the role of Leadership and People Management are gaining relevance,in order to analyse the reflection of the interaction of managerial and middle management positionsin the culture and communicative webs of organisations. Along side the continued relevance of these themes, the study of New Working Models and, in particular, Teleworking practices, is relevant, given the intensification of these practices in organisations - especially after the worldwide pandemic of COVID-19. In this way, this study, in the format of an Internship Report, intends to analyse the domains of Organisational Culture and Telework, merging them, in order to understand the effects that arise from their joint analysis. If, on the one hand, the aim of this report is to analyse these two domains separately, bringing them together after, on the other hand, the main objective of this study is tounderstand if there was an impact on the organisational culture of Llorente y Cuenca (LLYC)Portugal, after the implementation of a telework model. Clearly, this report consists in a Case Studythat aims to analyse the impact of teleworking in the organizational culture of LLYC in Portugal. The methodology used in this study is exclusively qualitative. In the exploratory stage, a Literature Review is carried out, a Participant Observation at the level of Internal Communication of the organisation is carried out and Exploratory Interviews are conducted with two members of the management board of LLYC. In a subsequent phase, in which a primary analysis was carried out,In-Depth Interviews were conducted with twelve employees of LLYC Portugal, with the purposeof understanding the components, roles and dimensions of the culture of the company, of analysingthe leadership and middle management in their eyes, and of understanding how they perceive the existing tools of internal communication, which advantages and disadvantages are associated with the teleworking model implemented in the organisation, as well as if this translates into animprovement of the quality of life and, finally, with the purpose of finally understanding if therewas a change in the culture of the company as a result of the implementation of this new workmodel. After the triangulation of the various data obtained, it is possible to infer that, for most employees, there was a change in the culture of LLYC after the implementation of a teleworking model (hybrid model).
Date of Award20 Dec 2022
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorNuno Goulart Brandão (Supervisor)


  • Organisational culture
  • New working models
  • Teleworking
  • Internal communication
  • Leadership
  • People management


  • Mestrado em Ciências da Comunicação

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