With all the evolution of society, new ways of looking at the world through social networks have emerged. In this sense, reality emerges as something mediated and, therefore, concepts that would not be embraced once evolve. Therefore, the Instagram ecosystem demonstrates all this evolution and with the particularization of generation Z, we can understand what developments and how we face the world. This dissertation analyzes the role of Instagram in the pre-mediation of experiences, more specifically in Generation Z. The study used an exploratory methodology since it is a theme not only about human behavior but also the constant evolution of a digital platform. That being so, the defined research technique is presented as a questionnaire. With this dissertation, it became possible to understand the way of use and feelings, such as enthusiasm, security, tranquility, among others, that triggered the use of Instagram. It was also possible to verify the impact on man's daily life in the face of this pre-mediation, specifically, in this use by generation Z.
Date of Award | 25 Jan 2023 |
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Original language | Portuguese |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Carla Ganito (Supervisor) |
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- Pre-mediation
- Instagram
- Experiences
- Society
- Generation Z
- Media
- Mestrado em Ciências da Comunicação
O Instagram como ferramenta de pré-mediação da Geração Z
Pereira, M. C. M. (Student). 25 Jan 2023
Student thesis: Master's Thesis