Abstract
The present dissertation begins with the question: how can independent Portuguese musicians build stable professional paths in an industry dominated by streaming? Through a qualitative approach, combining semi-structured interviews and bibliographic analysis, strategies are identified such as creation of independent structures (labels, companies, associations, trade unions, or artistic collectives), adaptation to the digital market, and the diversification of skills. It concludes that streaming, while essential as a means of distribution, is irrelevant as a source of income, in part due to its current remuneration model, which is widely contested and described as opaque. It suggests that future research should explore alternative remuneration models, the role of artificial intelligence in streaming, and the influence of other sectors within the music ecosystem on artists’ professional security. Fundamentally, the study contributes to a better understanding of the sustainability strategies adopted by independent musicians, considering economic, social, and cultural dimensions.| Date of Award | 19 Sept 2025 |
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| Original language | Portuguese |
| Awarding Institution |
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| Supervisor | Ana Lourenço (Supervisor) & José Vasco Carvalho (Co-Supervisor) |
UN SDGs
This student thesis contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
Keywords
- Streaming
- Portuguese music industry
- Independent musicians
- Professional security
- Algorithms
- Music career
Designation
- Mestrado em Gestão de Indústrias Criativas
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