O papel da comunicação interna em rede para o comprometimento dos colaboradores face à cultura nas organizações

: estudo de caso : a intranet da NOS

Abstract

An organization is defined and represented by its organizational behavior as well as its internal culture. As these two realities are not opposite they evolve together accordingly external and internal forces to the organization which translate into adaption processes and new realities always changing. Organizations are made by and for people and therefor its essential their happiness in the organization in order to be a positive performance which will be converted into success. It is this way internal communication achieves new and urgent importance and thus it is relevant to understand the role that internal communication has in the employees’ commitment towards the organizational culture. The present investigation is a case study on the Portuguese telecommunication organization NOS which study proposes to understand the role the intranet plays in the employees’ commitment towards NOS’ organizational culture, studying for that matter NOS network. Therefore, it is also important to understand if the organization employees realize and give importance to NOS’ intranet as a tool that improves the commitment towards the internal organizational culture.

Date of Award	12 Dec 2016
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Goulart Brandão (Supervisor)