O papel dos gestores no desenvolvimento da subsidiária

: o caso de uma subsídiária alemã em Portugal

Abstract

The following study intends to revise literature above the subsidiary’s development process, exploring the associated and interconnected factors, headquarters assignment, subsidiary choices and local environment. In this study, in the point of view of subsidiary’s choices, a bigger emphasis is done towards the role of the managers from foreign subsidiaries. Under the perspective of the subsidiary’s development, we intend to understand until what point the role of managers from the foreign subsidiary’s influence the subsidiary’s development. From that point of view, we tried to understand the question to the light of a single case study: a german subsidiary from the electrical and electronic sector. The study came to demonstrate that the determining factor in the development process of this subsidiary was the University, located in the same region, which literature does not reference and explore that much. In virtue of this partnership between the german company and the institution, the last one ended up being fundamental due to fact that it limited the manager’s role in what it comes to the subsidiary’s development process.

Date of Award	8 Jul 2016
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ricardo Alexandre Morais (Supervisor)