O plano de negócio como elemento estratégico da empresa

Abstract

Considering the importance that EU funding represents nowadays in the framework of Portuguese corporate investment, and since the business plan is an essential part of the process, this represents an amazing opportunity to start using this tool as a strategic element instead of exclusively tactic in order to obtain the funding. So, the present internship report intends to provide EIROSTEC with a Business Plan framework to be used in the business consulting area, which will culminate in the business plans proposed to the clients. With this guide the objective is to the EIROSTEC increase a value created to the clients with the business consulting area. The proposed framework was created not only based in the literature on the subject, but also taken into account the needs that were possible to raise based on the interviews, as well as the analysis of the documents from the company activity. Thus, this framework intends not only to orientate the table of the content of the business plan, but also to guide all the process of planning that is going to happen between the consultant and the client, co-leaded by the consultant, in a strict teamwork that will create value to the client. The Business Plan framework proposed aim to an active partnership between the consultant and the client in all the planning process, in the external follow up of the execution of the business plan, as well as in its monitoring process in order to enable a continuous adjustment based on the external environment evolution.

Date of Award	19 Jul 2018
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Maria Cristina Geraldes Malheiro Machado Guimarães (Supervisor)