This essay was carried out in order to measure the influence that the Brazilian Air Force (FAB) Facebook official account has in the process of attracting potential candidates to the Air Force career. Measurements done in the last five years by the Aeronautics Education Department (DEPENS) indicate variations in the number of candidates, a fact itself that is relevant and sufficient to motivate the present study case, which is restricted to the analysis of social interactions carried out on FAB’s Fan Page, as well as its agents. In this context, the study reflects a philosophical current predominantly positivist, using mostly quantitative procedures, without discarding the possibility of having qualitative data at some points. So, initially, we conducted literature surveys that promoted a scientific background necessary to the proposal for a triple analysis of the object - with respect to a new generation of individuals, who are “participatives”; considering the online enviroment or cyberspace; and also when it comes to technology (and softwares) in use today (the Internet and new media), characterized by a free and personalized appropriation. Therefore, the analysis was structured using documentary research - on DEPENS’ files and also on FAB’s fanpage (see Facebook Insights) - and surveys applied to first-year students of FAB’s career schools.
Date of Award | 22 Nov 2016 |
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Original language | Portuguese |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Nelson Ribeiro (Supervisor) |
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- Facebook
- FAB
- Attracting
- DEPENS
- Fan page
- Cyberspace
- Internet
- Mestrado em Ciências da Comunicação
O poder das novas redes sociais: um estudo de caso da conta oficial de Facebook da Força Aérea Brasileira
Ribeiro, M. A. A. (Student). 22 Nov 2016
Student thesis: Master's Thesis