O potencial da análise de dados no contexto dos recursos humanos

  • Isabel Maria Pais da Silva Fontes (Student)

Student thesis: Master's Thesis


Constant technological advances and increased competitiveness among organizations have brought data science to the spotlight. Storing and dissecting data plays a central role on organizational strategies, through the gathering of valuable insights and subsequent creation of a knowledge base. The present essay is the result of a curricular internship carried out at Amorim Cork S.A., and the research behind it aims to bolster the Human Resources Department decision-making, through the definition of performance indicators and their automated and simplified implementation. Four dashboards were built using Power BI, taking into consideration key performance indicators for Human Resources, alongside two forecasting models using R Software. The predictive models revolve around talent retention within the organization. A quantitative methodology was adopted throughout the application of analytical tools. At the end of the project, the acceptance of the new data presentation model was evaluated through a survey made available to end-users.
Date of Award27 May 2022
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorVera Lúcia Miguéis Oliveira e Silva (Supervisor)


  • Business intelligence
  • Power BI
  • KPI's
  • Data mining
  • Forecasting
  • Data analysis
  • Data visualization


  • Mestrado em Gestão

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