O processo de planeamento estratégico em turismo e o desenvolvimento sustentável

: o caso da Província da Huíla em Angola

Abstract

Having as its theme the Strategic Planning in Tourism and Sustainable Development, the main objective of this dissertation is to develop a strategic plan for the sustainabledevelopment of tourism in the province of Huila. The specific objectives comprise: a identification of the phases of the tourism strategic planning process, a diagnosis of the situation through the application of strategic analysis tools, the development of a strategic map, as well as the definition of target segments, positioning, objectives, strategy, and action plan to implement. To achieve these objectives, theoretical research methods were applied, such as bibliographical and documental revision and empirical methods, such as interviews, non-participatory observation, and expert consultation, which made it possible to obtain the necessary information and analysis to structure the process in phases. The result of this work was a strategic development plan proposal that focuses on improving tourist activity and consequently the life of the local population and is in accordance with the identified requirements of the market segments that seek it. The same aims to motivate the process of strategic management of tourism in the province with the implementation of actions that, when applied, will contribute to the sustainable development of tourism activity.

Date of Award	16 Feb 2023
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ana Maria Pinto Lima Salazar (Supervisor)