O regime jurídico da publicidade enganosa

: a (des)proteção dos consumidores?

Abstract

The present paper approaches the figure of misleading publicity. It focuses attention on its legal statute, both at communitarian level and at national level, and above all we will strive to understand whether or not its treatment is able to protect the interests of the consumers, the weaker part of the contractual relation. To achieve that the before mentioned goal, we will analyze the necessary requirements to qualify an advertising message as misleading as well as the legal consequences to the infringing companies. We will study with particular accuracy the administrative sanctions expressly set by the Code of Advertising to tackle, as we will see, that which is the most common offense in advertising – the offense of misleading advertising.

Date of Award	4 Mar 2015
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ana Afonso (Supervisor)