Radio has been one of the media that has changed the most due to the Internet and the existence of social media. Although many consider radio to be dying, this medium has been one of the most reinvented over the past decades. Radio has created modes and models of communication, moving from being just a sound medium to a sound, text, image and video medium, which has led to the emergence of new content - videoocast.The interest for this content led to the realization of this work, which is the result of a curricular internship at the company Grupo Renascença, RFM, held between June and December 2019, in the production area of the Wi-Fi program.The objectives of this study were to understand if the videocast content is important/beneficial or not to the radio and its professionals, as well as if the listeners / followers of the radio consume this type of content. Thus, two research questions were defined: "How does RFM's Wi-Fi program use videocast as a strategy to approach the public?" and "What changes have been introduced in radio production following the use of videocast by professionals?To answer the research questions, an exploratory study was carried out using the observation and analysis of 19 videocast and interviews with Wi-Fi radio professionals.With this exploratory study it can be concluded that the videocast has become an essential and important content for the Wi-Fi program as well as for listeners. The videocast is easy to produce and edit, besides it shows what happens inside the studio, both what is transmitted "on air" and what occurs "off air", leading to more interest from the public in seeing the content.
|Date of Award||9 Apr 2021|
- Universidade Católica Portuguesa
|Supervisor||Nelson Ribeiro (Supervisor)|
- Social media
- Mestrado em Ciências da Comunicação