O voluntariado corporativo como veículo de responsabilidade social corporativa

: o que motiva as organizações?

Abstract

In order to understand the motivations of organisations in Portugal for implementing corporate volunteering in their corporate social responsibility policies, a qualitative study was conducted through interviews and content analysis to address this issue. Using thirteen organisations of different types and sectors of activity, it was concluded that the development of volunteering practices at the corporate level has motivations that go beyond the social dimension. In effect, there is an economic motivation, directly or indirectly, in most of the interviewees' speeches. Companies use tools such as social cause marketing to improve their reputation to their stakeholders. Another tool that is being employed by a large part of these organisations is the use of corporate volunteering as a way of attracting and retaining workers. However, social motivation is the most predominant one. It was also possible to verify that although corporate volunteering is not much explored at national level, there is an effort from these organisations to implement structured programmes and more recurrent volunteering actions.

Date of Award	15 Jul 2022
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Sandra Lima Coelho (Supervisor)