Obstáculos à execução da estratégia

: revisão de literatura e inquérito às empresas portuguesas

Abstract

The failure rate in strategy implementation ranges from 7% to 90% (Cândido and Santos, 2015). Despite this fact, the literature shows a gap in strategic management research regarding strategy implementation, with a greater focus on strategy formulation (Raps, 2005). Having said this, the main objective of this master's final work is to answer the question "What are the main obstacles to strategy implementation identified in the literature and which of these obstacles are the major hindrances to strategy implementation in Portuguese companies?" In order to contextualize this question, the paper addresses and analyzes conceptual definitions concerning strategy and its execution, as well as the barriers that hinder strategy execution. In addition, the barriers identified in the available literature are collected, analyzed, and classified. To answer the aforementioned research question, the methodological option selected to collect evidence was the survey, directed to Portuguese companies. It was concluded that the categories that have a greater weight in the companies surveyed are Communication, Organizational Culture, Organizational Structure, Strategic Planning, and, finally, Skills and Training, having been presented hypotheses that may explain the results obtained. This dissertation intends to contribute to the categorization and systematization of the barriers, as well as to the perception of the barriers that Portuguese companies face the most when executing their strategies.

Date of Award	7 Jul 2022
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Luís Marques (Supervisor)