Openness and crowdfunding

: succeeding by opening up

Abstract

Crowdfunding is an emerging way of financing that has been growing at a fast pace in the past few years. The present dissertation aims to study the impact of openness on the success of Crowdfunding platforms. This research analyzed 274 platforms operating in 2014, attributing them a score of openness. The degree of openness is then correlated with performance indicators, such as the number of global users, the global rank of the platforms and the number of Facebook fans. The results of the analysis show that openness is positively correlated with greater adoption of Crowdfunding platforms. In conclusion, given the crowd based nature of this phenomenon, this study shows that opening up, allowing a greater interaction with the external environment, is a beneficial strategy for Crowdfunding platforms.

Date of Award	7 Nov 2014
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Juan Andrei Villarroel Fernandéz (Supervisor)