Os fatores de escolha dos destinos turísticos

: a importância do fator segurança na procura turística

Abstract

This thesis aims to analyse the factors that influence destination choices of tourists, with special attention to the main focus of this research, safety and health. Thee first part of the thesis discusses the importance of destination image, highlighting the role of a positive ora negative image in tourists’ decision-making. This process is also analysed in detail and the difference between the perceived and projected image is explored. The second part of the thesis deals with the topic of competitiveness in the context of tourism and how it has been standing out in the world economy. Within this context, some of the key competitiveness factors such as differentiation, authenticity and experience are highlighted. Lastly, the impacts of political instability during the last two decades on tourism demand are discussed, in particular those of the terrorist attacks. Empirical data was obtained by designing and carrying out a survey research. The final results indicate that both the safety factor and the health factor are the most important factors to take into account when making a decision on the part of tourists. It can be concluded that together with the literature of this thesis, that more and more tourist destinations have to bet on the security of their countries, in order to increase the tourist flow.

Date of Award	26 May 2022
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Emese Paniyk (Supervisor)