Otimização do modelo de comunicação

: foco no consumidor - caso da Perfecta Energia

Abstract

The increasing demand for electrical energy globally, makes it urgent to find alternative sources to fossil fuels. Solar photovoltaic energy is the most promising source of alternative energy, as it has unique characteristics compared to other renewable energy sources. Specifically, the competitiveness of the components cost makes it accessible to residential consumers, like the easiness of installation and maintenance, and it harnesses the inexhaustible energy source of the sun. The solar energy sector in Spain has grown significantly, with over 200.500 residential installations. This study aims to analyze the consumer profile and determine the best communication channel, to improve and optimize the communication model. Based on an anonymous survey developed for this purpose and interviews, it was possible to identify the typical customer profile for a residential photovoltaic installation company like Perfecta Energia and optimize the message with preferred attributes.

Date of Award	24 Jan 2024
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Pedro Manuel Amador Rodrigues Celeste (Supervisor)