Perceção e adesão a campanhas de sensibilização contra a Covid-19

: um estudo de caso comparativo da Direção-Geral da Saúde e do Serviço Nacional de Saúde

Abstract

The covid-19 pandemic outbreak that the world has been experiencing in the last two years has led several health organizations to implement, through awareness campaigns, ways to educate the population to protect themselves, avoiding the contagion and spread of the virus. In Portugal, organizations such as Direção-Geral da Saúde (DGS) and Serviço Nacional de Saúde (SNS),have also been working in this direction to educate and encourage the public to adhere to prevention measures through awareness campaigns.The purpose of this dissertation is to assess the perception and adhesion of the Portuguese public regarding the awareness campaigns against covid-19 launched in November and December 2020, respectively, in a phase in which the country was in a period of deconfinement. It is also intended to understand whether the perception that the public had about the campaigns influenced them to adhere to prevention measures.For this investigation, a comparative case study was developed, using a mixed method, which consists of exploratory interviews with two professionals in the communication area of the DGS and a questionnaire survey with questions about the two awareness campaigns launched respectively by the DGS and SNS aimed at the Portuguese public in general.The results obtained in this investigation indicated that the perception of both awareness campaigns influenced the public to change their behavior and adhere to preventive measures. Thus, it is recognized that the campaigns helped the public to maintain habits related to the use of preventive measures learned before and during the campaigns, although there are cases in which individuals claim not to have been influenced by them because they had always respected and followed the preventive measures even before the appearance of the campaigns.

Date of Award	1 Apr 2022
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	João Simão (Supervisor)