Physical and digital cultural infrastructure for Aveiro 2027's European Capital of Culture Bid

  • João Tiago Azevedo Teixeira Ferreira (Student)

Student thesis: Master's Thesis


The year of 2020 has built a singular momentum for cultural management approaches in Portugal. At the same time the impact of measures to control COVID-19 pandemics changed how cultural products and activities were planned worldwide, 11 Portuguese cities have undertaken a bidding process for 2027 European Capital of Culture. Although only one will be selected for the tittle, this meant an unprecedented distribution of cultural management teams working on the most diverse regions. Long term cultural strategic plans established a local commitment to territorial transformation through European based cultural priorities, instead of the traditional alternation between the two main cities’ cultural circles. Besides that, the implementation of public participation and engagement through the bidding process and the cultural management working practises have been developed almost exclusively through digital interaction. This has faced new challenges and opportunities, given the lack of specific operative guidelines addressing how to do it. Besides raising several questions to the distribution of cultural access, it also demanded thinking new formats and interaction with cultural infrastructure. In this fruitful playground for experimentation, innovative proposals from different contexts, teams and practises may raise the relevance of peripheral cultural approaches on digital integration. On one side, this internship’s report at Opium, a cultural management company with experience in European projects, puts in context, proposes and balances the request of a database mapping cultural infrastructure’s offer and needs, as well as a programme for a physical and digital cultural infrastructure, both preparing for the Aveiro2027 bid. On the other side, based on the online remote working practise, the report also puts in context how cultural management has addressed digital integration into their practises, taking the internship’s production as the example of a proposal. Then, and foremost, the report balances connections from the learning experience, summarise practical recommendations, and opens a debate on cultural management digital approaches and their relevance for future local development. A sequence of a series of operative questions describes the internship process served as a guide to describe a practical approach to digital integration in cultural management. The answers aren’t only given by this experience, but hopefully by the ones who dare to put it into practise.
Date of Award24 Nov 2021
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorBruno Filipe de Azevedo Costa (Supervisor)


  • Cultural management
  • European Capital of Culture bid
  • Digital integration


  • Mestrado em Gestão de Indústrias Criativas

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