Planeamento e execução estratégica

: modelo “Execution Premium”: caso de estudo: Lusilectra

Abstract

Kaplan & Norton (2008) suggested a management model called Execution Premium, which incorporates the different strategic and operational tools into an integrated planning and control cycle and which, simultaneously, ensures the alignment between strategy and operations. The “Execution Premium” model, with its central element, the Balanced Scorecard tool, incorporates a cycle of strategic planning and execution, systematized and developed in 6 phases, for which management tools are suggested to help organizations define, implement and manage their entire strategy. The present work used a case study being the main objective to identify and understand the management tools adopted in the different stages of Lusilectra's strategic planning and execution cycle, based on the reference framework of the “Execution Premium” model. Simultaneously, a critical analysis is made of Lusilectra's strategic planning and execution tools, and the respective suggestions for improvement are provided. To respond to these objectives, and beyond the author’s participant observation, a literature review was carried out on the themes under study, interviews were conducted and information and documents were collected to enable the answer to the research question. The analysis carried out revealed some weaknesses and misalignments in the company's strategic planning and execution cycle. It is suggested a more systematic application of the Execution Premium model, integrating and interconnecting all strategic and operational tools, ensuring greater alignment of the employees with the strategy of Lusilectra.

Date of Award	7 Jul 2022
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Luís Marques (Supervisor)