Planeamento estratégico no setor da Consultoria em Inovação

: o caso da INOVA+

Abstract

This document is the result of the Master’s Final Assignment developed after the internship at INOVA+. This work aims to develop a proposal for the implementation of a Balanced Scorecard in companies operating in the innovation consulting sector, as is the case of INOVA+, as a tool that serves the purpose of supporting the implementation and monitoring of the organizational strategy. In order to reach the objective of this work, it was necessary to understand and define the mission, vision and values that result from the INOVA+ strategy, followed by three analyses, PESTEL analysis, Porter's 5 forces analysis and SWOT analysis. It was also necessary to understand the short and medium term objectives of the company. The second step, presented in this report, was the creation of a strategic map, followed by the conversion of INOVA+ strategic objectives into measures to be calculated, goals to be achieved and initiatives to achieve those same goals. The work resulted in the proposal of a Balanced Scorecard, which consists of several measures/indicators, goals and initiatives. However, the main conclusion presented in this report is that it is too early to implement this type of management tool at such cases as INOVA+. The main reasons identified are the lack of human resources and adequate information systems, and the lack of management formality that characterizes most SMEs in Portugal.

Date of Award	12 Jul 2017
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Luis Rebelo (Supervisor)