Plano de negócios aplicado ao turismo em espaço rural

Abstract

The present study aims to create a business plan applied to tourism in rural areas, aiming to understand its importance as an instrument for structuring and planning a project with the objective of ensuring the feasibility and sustainability of the business.
The research methodology used in this study is based on the case study model that combines the use of documentary techniques (books, papers, reports and statistics) and non-documentary techniques (free non-structured interview and a questionnaire).
This study allowed to conclude the importance of the business plan as an instrument that provided the discussion, decision-making and helped in the development of the strategy to be followed by the company through the elaboration of several analysis and a market study on the motivations and preferences of the current and potential Tourism in Rural Space customer.

Date of Award	10 Jul 2018
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Jorge Julião (Supervisor)