Playing to win

: um estudo de caso na OLI

Abstract

Faced with the VUCA environment, in order to win, organizations need to develop and implement Strategic Management Systems that support and guide strategy planning and execution. It is in this context that the Playing to Win model, developed by Alan Lafley and Roger Martin, emerges. It is made up of five interconnected strategic issues and aims to guide organizations towards achieving a sustainable competitive advantage. There is evidence - brands Gillete and Swiffer - that the adoption of Playing to Win leads to the formulation and implementation of a winning strategy. However, there are no known academic studies in the literature on its application. In this sense, it is considered pertinent to explore the viability of the strategic tool in the Portuguese context, specifically at OLI. The aim was to answer the question: "is Playing to Win useful for organizations?". To this end, a descriptive and explanatory case study methodology was selected, and data was collected through interviews. It was concluded that in organizations with mature strategic management systems, such as OLI, the application of the model is useful as part of the following: promoting the organization's strategic focus and alignment by describing the strategy and communicating it in a practical and clear way; implementing tools and processes that facilitate and support strategic decision-making; and fostering strategic resource management. It is felt that the implementation and control of the strategy could be further developed in the model. The research is intended to contribute: on a personal level, to greater knowledge about Playing to Win; on an organizational level, to the analysis of a possible implementation; and, on an academic level, to the literature.

Date of Award	27 Jun 2024
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Luís Marques (Supervisor)