The sound trademark is a worldwide reality, both in marketing and in legal systems. However, the Brazilian legal system denies the registration of such trademarks, as they are not visually perceptible. In this sense, it is important to study: North American and European law, which protects such signs; alternative interpretations of Brazilian law, in order to protect sound trademarks; other areas of Brazilian legal system that may eventually protect this type of signal (unfair competition and copyright). No less important is international law, which influenced the introduction of the requirement and may influence the expansion of the Brazilian trademark concept.
| Date of Award | 20 Jun 2023 |
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| Original language | Portuguese |
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| Awarding Institution | - Universidade Católica Portuguesa
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| Supervisor | Nuno Sousa e Silva (Supervisor) |
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- Sound trademark
- Intellectual property
- Non-traditional trademarks
- Madrid Protocol
- Brazil
- European Union
- United States of America
Pode o direito brasileiro não reconhecer as marcas sonoras?
Cunha, P. V. R. D. S. (Student). 20 Jun 2023
Student thesis: Master's Thesis