Power BI como apoio à gestão

: implementação de um sistema de BI

Abstract

Currently, the business environment is highly dynamic, and the ability to make quick decisions plays a crucial role in gaining a competitive advantage. Thus, Business Intelligence is essential for transforming raw data into useful information, allowing for the identification of trends and opportunities, and thereby enhancing decision-making. The growing volume of data increases the importance of Data Visualization in simplifying complexity. This master's thesis is a case study focusing on the implementation of a BI system in an organizational context, aiming to understand how Power BI can support management in the decision-making process. The methodology adopted to address this objective was Action-Research, composed of 3 cycles: creating a database to extract data from the ERP to be consumed in Power BI; developing metrics and KPIs that enable a broad view of the company; and updating data automatically. An interview with the decision maker was also conducted to understand the main changes felt in the company. This study contributes to empirical knowledge about the difficulties faced when implementing a BI system in an SME. Additionally, it helps understand the advantages offered by Data Visualization in the decision-making process.

Date of Award	12 Jul 2024
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Maria Alice Moreira Trindade (Supervisor)