Employer branding is seen as a tool that can be used by companies and is workers in order to maintain and attract new talents. Although it’s a differentiation factor only recently the academics have been study this subject and companies recognising his importance. The main scope of the research is the analysis of a case study about the human resources practices follow by a major company in the area of private health, comparing them with the ones suggested by literature. In order to find a reply to the research questions the adopted methodology is a qualitative case study featured by the use of techniques for conducting documental analysis, semi directive interviews with employers of the company, the analysis of that interviews and through participant observation in the field. This study represents the perspective of a big Portuguese company in the private health sector regarding the human resources practices they use in their everyday work and what can they do in order to become a better place to work. Having this in mind, the conclusion include, confronting the organization's practices with the knowledge provided by the literature in this field and culminating with some suggestions of practices that the organization should consider in order to become a more desirable place to work for those o elect her as employee.
Date of Award | 13 Jul 2017 |
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Original language | Portuguese |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Camilo Valverde (Supervisor) |
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- Employer branding
- Human resources practices
- Case study
Práticas de Employer Branding na JMS: estudo de caso no Hospital CUF Porto e no Instituto CUF Porto
Balau, M. J. P. (Student). 13 Jul 2017
Student thesis: Master's Thesis