Preços personalizados e a sua relevância no mundo tecnológico à luz do direito europeu da concorrência

  • Maria Inês Ventura de Castro Ferreira Martins (Student)

Student thesis: Master's Thesis

Abstract

The rapid evolution of digital technologies, including personalised pricing, has profoundly transformed people’s daily lives, altering the way we live, work, and consume. However, this change and transformation entail new risks and challenges that affect citizens, businesses, and society as a whole. It is therefore essential to implement both legal and technological mechanisms to safeguard the rights of all stakeholders, thereby fostering a balanced and sustainable digital environment.
Date of Award22 Jul 2025
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorSofia Oliveira Pais (Supervisor)

UN SDGs

This student thesis contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  2. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  3. SDG 16 - Peace, Justice and Strong Institutions
    SDG 16 Peace, Justice and Strong Institutions

Keywords

  • Consumer welfare
  • Consumers
  • Digital markets
  • Equity
  • European competition law
  • Online platforms
  • Personal data
  • Personalised pricing
  • Technology
  • Transparency

Designation

  • Mestrado em Direito

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