Private aviation study

: emerging trends shaping the industry

Abstract

Business aviation finds itself at a turning point in history. Global commerce has increased in recent decades, and business aviation can be seen as a key player in connecting organizations across the world. Today, business aviation faces scrutiny with environmental concerns challenging the need and execution of said industry. This thesis investigates the current landscape and future trends shaping the business aviation industry, with a focus on capturing and retaining a younger customer segment through strategic management approaches. Despite initial setbacks due to the Covid-19 crisis, the industry has experienced a remarkable resurgence driven by increases in demand and sales, while also facing challenges such as supply chain disruptions and overregulation. Interviews with industry experts highlight significant trends including growth in affluence across the world, sustainability concerns, technological advancements, and the importance of data driven insights. Innovative solutions proposed include technological enhancements to improve ownership experience, data driven insights for cost calculations and client relationships, potential integration of blockchain technology, and strategic marketing efforts to highlight the industry progress and appeal to younger buyers. By embracing innovation and strategic management, the business aviation industry is poised to navigate challenges and capitalize on opportunities for a sustainable and prosperous future.

Date of Award	2 May 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Peter V. Rajsingh (Supervisor)