This study aims to promote a better understanding of the relation between creative process and advertising in the education context, also seeking to address the needs of adolescents to understand the force that creativity and advertising have in their day-today. The target population consists of 29 students of the 8th year in the discipline of Visual Education. As the theme of the advertising image and marketing are embedded in the curriculum of the 8th grade in this discipline, it was decided to apply a synthetic model for the different stages of the creative process in order to ensure its viability. This model consists of three distinct phases of which belong six stages. to apply the model the project "Creative processes in the implementation of image advertising" - "Bandage for the Crisis" was selected, where students had the opportunity to use different materials from, colored pencils, markers, tracing paper, color and sticker , participating in the whole process from creation, packaging and presentation of the final result. At the end of the activity, the students have achieved the main goal that was set, interpret the importance of image advertising in the daily (advertising affects choices, convinces using ethical principles), demonstrating that it is possible to stimulate creativity, with this model being possible approach with positive results.
Date of Award | 18 Oct 2016 |
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Original language | Portuguese |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Ana Cláudia Vieira Lopes Fernandes (Supervisor) |
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- Mestrado em Ensino de Artes Visuais no 3º Ciclo do Ensino Básico e no Ensino Secundário
Processos criativos na execução da imagem publicitaria
Lopes, F. C. D. S. (Student). 18 Oct 2016
Student thesis: Master's Thesis