Business innovation importance is growing, but its´s measurement is undergoing tremendous discussion, as there are no pre-established metrics to ensure its efficient measure. To try to solve this gap, this study purposes a model to measure product innovation performance in the food retailing industry, in Portugal. Based on customers´ feedback about product innovations, this research assesses the impact of two drivers, consumer innovativeness and product perceived innovativeness and one moderator, perceived value, on customer satisfaction and new product repurchase intentions. Model´s results, which were analysed based on Partial Least Squares Structural Equation modelling, suggest a positive correlation between perceived value and customer satisfaction on new product repurchases. However, they don´t fully endorse a positive impact of product innovation drivers on new product repurchase intentions. Findings highlighted the importance of using this information as a starting point for defining an effective strategy. They also warned us about the potential need to improve the model by adding more drivers, testing the model on other businesses and trying to collect more responses to endorse the framework.
|Date of Award||6 Jul 2022|
- Universidade Católica Portuguesa
|Supervisor||Helena Pinto (Supervisor)|
- Business innovation
- Product innovation performance
- Food retailing industry