Programas temáticos de segmento

: a classificação de programas de televisão em função do público-alvo e sua relevância na programação televisiva

Abstract

At the beginning of the 21st Century we have witnessed a partition of public by
different media that, as a result of acceleration of technological developments, are increasingly larger in number and with a more diversified offer. Television cannot shy away from this reality. Recognizing the heterogeneity of the spectators and the multiplicity of the offer, television searches for new ways of production of programs aimed at specific segments of the global market. With the aim of identifying programs targeted at specific segments of the public and assess their relevance in the programming of TV channels we propose, in this study, a system of classification of programs depending on the target audience .

Date of Award	2014
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Catarina Duff Burnay (Supervisor)