Proposta de valor de uma agência de publicidade
: o caso da Garra Publicidade, S.A.

  • Ana Aires da Silva Faria Camões de Azevedo (Student)

Student thesis: Master's Thesis


As part of completing a Master's degree in Creative Industries Management at the Catholic University of Porto, a curricular internship was carried out at Garra Publicidade, S.A. This report is an exhaustive and reflective account of the experience during this period. During this time, the opportunity arose to investigate the fascinating field of creative industries and its useful application in the advertising industry. This report marks the end of a cycle, but also the beginning of an ongoing process of professional development in the creative industries. It is hoped that this document will be a useful resource for Garra Publicidade, S.A., as well as for the academic community, offering important insights and viewpoints on the crucial role of the creative industries in contemporary society.
Date of Award24 Jan 2024
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorCarla Martins (Supervisor)


  • Adverstising
  • Communication agency
  • Value proposition


  • Mestrado em Gestão de Indústrias Criativas

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