Pump

: um ginásio digital

Abstract

Today's trends in society shape not only the way that we live but also the way brands define their strategies. At a time that there are two major current trends: the use of digital technologies & the search for a healthy lifestyle; the fitness industry has become one of the most attractive investment sectors, which has resulted in a highly competitive market with a great and varied supply. Therefore, brands are forced to reinvent themselves and innovate so that they can stand out in the market. The Pump project, a Digital Gymnasium, arises not only in the wake of these brands trends and needs, but also as a personal conviction and a detected failure in the market. The project main objective is to develop a new service proposal for the pump gymnasium chain, which aims not only to monitor trends but also to serve as a brand differentiating factor. Also, as a useful, practical and innovative tool for all its users. We are talking about a mobile application that will allow its users to train wherever and whenever they want, in a simple, practical and very accessible way. In order to develop the project, a few methodological tools were used such as bibliographical research, interviews or focus group. These tools allowed to collect all the information that served the construction and structuring basis of the proposed idea.

Date of Award	20 Feb 2018
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Patrícia Dias (Supervisor)