Que atributos se procuram na escolha de smartphones?

Abstract

It is evident to state that mobile technology has been playing a very important role in the way the World communicates, either at a personal level or in a working environment. Smartphones have been decreasing even more people’s dependency on computers, once these devices are capable of allowing it’s users to do almost anything they need without recurring computers, replacing them this way. For this and other reasons people buy more and more these devices nowadays. Nevertheless the decision process on buying a smartphone involves various factors. The main purpose of this study is to explore the attributes and factors that affect consumers purchase intention when choosing and buying a smartphone. Such factors include product characteristics, its brand, price and social influences. Additionally consumer’s preferences regarding smartphones specifications as design, operating system, internet, connectivity and speed are also analyzed. Data for this study has been collected through an online questionnaire conducted to 187 respondents, with ages comprehended between 17 and 35 years old. With support from SPSS (Statistical Package for the Social Sciences) program, it was possible to obtain results that allow us to conclude which are the explicit attributes that consumers point out the most when choosing a smartphone, which attributes they consider fundamental on these devices as well as other relevant conclusions. This study aims to contribute as much for future academic studies, as for smartphones producers and its applications developers.

Date of Award	21 Jul 2016
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Carlos Manuel Ferreira dos Santos (Supervisor)