Raising a mobile payment app

: a study into features and consumer perceptions of the Fintech superstar

Abstract

This dissertation focuses on gaining a deeper understanding of user perceptions towardsmobile payment app features, and the possibility of these apps expanding to become asuper app. Mobile payment apps are extremely popular worldwide, covering manyfunctionalities that incumbent banking systems did not provide. This technology hasproved useful in many scenarios and is a prominent pillar of our day-to-day lives.Therefore, it is of interest to gain further knowledge into this field, by analysingconsumer perceptions towards mobile payment apps holistically, and then breakingdown the research into the most popular available features in these apps. The study wastaken a step further by analysing user interest into the phenom of super apps, a routewhich mobile payment apps seem to be pointing towards, and is already extremelypopular in certain markets. The analysis was conducted with a qualitative study,followed by a quantitative, survey-based, analysis with 111 respondents. Findingsshowed users mainly base their decision of app choice on the perception of usefulness,furthermore, it was found that the most crucial feature for a mobile payment app to haveis the feature of Peer-to-peer transfers, followed by NFC payments. Finally, when investigating user perception towards super apps, it was found that the averageEuropean user does not like the idea of their mobile payment app of choice expandingand adding entirely unrelated features to the app, such as social or entertainmentfeatures, with the only expansion to show promise being booking and reservationfeatures.

Date of Award	26 May 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Miguel Rita (Supervisor)