Responsabilidade social corporativa na indústria da moda

: uma análise crítica às empresas e consumidores de fast fashion

Abstract

Corporate Social Responsibility (CSR) is a relevant topic for both companies and consumers in the fashion industry. The integration of social and environmental responsibility initiatives in business activities has been a challenge in the fashion industry. Within the context of the textile and fashion industry, the production and consumption dynamics have become a threat to sustainability, with the phenomenon of "fast fashion" gaining popularity. Despite the public interest of fast fashion companies in engaging in sustainable practices, there is often a lack of transparency between what is promised and what is effectively done. The aim of this research is to clarify the relationship between fast fashion companies and CSR activities, through the analysis of various dimensions: strategic, environmental, economic and, internal and external social. In order to achieve this objective, a case study was conducted on Primark, Shein, and H&M companies. Additionally, a questionnaire survey was conducted among consumers to investigate whether their perception of CSR influences their purchasing behavior and identify the criteria used to evaluate the sustainability of clothing items.

Date of Award	3 Jul 2023
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Sandra Lima Coelho (Supervisor)