Responsabilidade social corporativa nas empresas internacionais

: casos da FARFETCH e FERPINTA

Abstract

Currently, there is an increasing need for companies to adopt some kind of corporate social responsibility measure. It is an obligation of the company to achieve sustainable long-term goals for its employees and also for the world at large. The operations manager's role is to balance all the challenges that arise as the economic, social, political, and technological environment changes. There is a whole necessary analysis between the incentives that the government of each country provides and the benefit that the company is able to derive from the implementation of these policies. Here, the central question arises whether the adoption of these policies is not merely for economic interests. The present work aims, therefore, to evaluate the application of corporate social responsibility measures in international companies. It was prepared through the study and analysis of two international organizations with their operations already outlined, FARFETCH and FERPINTA. Throughout the work, the challenges faced by these two international groups whose industries in which they operate are unequivocally different are evaluated. Initially, a literature review is carried out, followed by a summary of the two groups. Subsequently, an analysis of the interviews is carried out with different employees and from different departments of the companies in order to collect a varied sample of the points of view and the social responsibility actions implemented. Finally, a general analysis is made with the evaluation of the results of the interviews and data collected. After collecting and formulating the analyses, possible implementation actions by the companies are suggested.

Date of Award	14 Jul 2022
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Jorge Julião (Supervisor) & Marcelo Gaspar (Co-Supervisor)