Retalho experiencial na base do modelo de negócio

: o caso da plataforma The Feeting Room

Abstract

Nowadays, retail is witnessing an incomparable growth in competition within the sector. Furthermore, the fast diffusion of information technologies makes it possible for e-commerce to increasingly pose challenges to traditional retail and has encouraged retailers to focus on innovation in their business models, where one of the main concerns is to improve the customer experience. Thus, based on the in-depth study of a disruptive business model in fashion retail, this research aims to understand the main mechanisms of value creation and the strategic and management challenges that emerge from a two-sided platform business model for which the value creation to its stakeholders is based on the experiential retail, through the concept store figure. As a result, the research tries to contribute in a practical and theoretical way to overcome several research gaps in each of these areas of interest, from the perspective of the strategic management of the firm

Date of Award	27 Jul 2017
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	João Meneses (Supervisor)