Science4you

: competitive advantage in promoting science : business strategy case study

Abstract

Science4you is the company selected to serve as background for development of a teaching case in Strategy and entrepreneurship, planned to be used in master programs. Scientific toy industry has changed in the last 4 years due to the action of Science4you. It is clearly that company have contradicted the bad economic Portuguese situation and world economic crisis is something that this company refuses and consider as an opportunity. Meanwhile, the growing of the company and the business paradigm is going contrary to the toys industry actual characteristics. The analysis of this case possibly the comprehension of the competitive advantage of the enterprise and the knowledge of the Strategies adopted considering the specificity of the Industry. The use of the presented case to master student classes will possibly the students the knowledge of the principal characteristics of the company and industry involved, in facts and numbers.

Date of Award	Jun 2012
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Mário Valente (Supervisor)